Cycling Without Age
- Feb 19, 2018
- 1 min read
Client: Miravida Living (Formerly Lutheran Homes of Oshkosh)
Objectives: Increase positive perception of Miravida Living; increase donations to provide elders programs to improve their well-being; be the first to implement Cycling Without Age in the United States of America; get international, regional and local press coverage.
Tactics: Social media graphics, copy and promotions; website; videos, print pieces and public relations
My role: Miravida Living was the very first assisted living facility to implement the Denmark-born Cycling Without Age initiative for its elders. I helped write social media posts, graphics copy and press releases as well as work with PR Newswire to get international coverage and niche media lists emphasizing in elder care to ensure coverage.
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