Oshkosh Love Letter

Feb 24, 2018
1 min read

This project is a 2018 Gold ADDY Award Winner.

Client: Oshkosh Convention and Visitors Bureau (Visit Oshkosh)

Project: Oshkosh Love Letter Campaign

Description: Visit Oshkosh requested a new campaign to improve residents' and out-of-towners' perception Oshkosh as a great place to live and visit.

Objectives: Increase tourism activity in times of low traffic; increase the perception and recognition of Oshkosh as a great place to stay for a mini-vacation; reinforce Oshkosh’s position as “The Event City"; reinforce the message that there is always something for everyone to do in Oshkosh; increase the perception of value Visit Oshkosh and tourism brings to business owners; increase sales, bookings and recognition for events, sports, meetings and conventions.

Tactics: Helped concept creative strategies for B2B and B2C markets and wrote content for multiple demographics (e.g., families, empty nesters, millennials, couples, etc.) in social media posts, graphics, campaign materials, Shortstack contests, billboards, website, videos, Snapchat filters, Google Adwords, emails, blogs, print pieces and press releases. I also strategized public relations tactics, social media community management, daily client communication as account manager and managed internal deadlines as project manager.