Beer Collection
- Feb 7, 2018
- 1 min read
Client: One of the leading breweries in Oshkosh
Project: Marketing beer collection for local brewery
Objectives: Integrated marketing strategy that regionalizes Wisconsin market penetration; generates brand awareness within local and select target markets; and generates long-term, self-sustaining sales.
Tactics: Social media, email, website, print materials and public relations
My role: The client sought a marketing agency to promote its beer collection including beer label designs and descriptions/stories as well as packaging in the region. I helped write copy for social media posts, graphics, emails, posters and press releases. Also provided community management, picked winners in contests, worked closely with the client, etc.
Bottle Facebook Posts
Character Facebook Posts
Mug Club Specials Facebook Posts
Beer for a Year Contest
Restaurant and Taproom Facebook Posts
Craft Beer Tournament Contest
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