Project Key Initiative

Client: Oshkosh Area School District

Project: Project Key Initiative

Description: The Oshkosh Area School District implemented the Project Key Initiative in 2016 to improve the mental well-being of students and educate the community on the staggering statistics of Oshkosh children living in poverty.

Objectives: Gain Awareness of Project Key initiatives, increase parent/community involvement and knowledge of issues, drive people to the website to learn more, and develop the most cost effective strategy to get there.

Tactics: I helped strategize effective guerilla marketing tactics and wrote copy for the website, social media posts, graphics, video script and press release.

Social Graphics and Copy

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Unfortunately, the program lost its funding in 2017 and is no longer implemented in the schools. The powerful video, Facebook page and website have both been removed or I would have shared it here. Learn more about the end of the Project Key Initiative.